“The Pear” Restaurants partner with Carter/Sartain

Carter/Sartain, a full-service marketing firm, has added The Pear Restaurant Group to its client roster.

Sacramento, CA, April 18, 2013 – Carter/Sartain, advertising, marketing and public relations agency, is proud to announce that it has become the agency-of-record for The Pear Restaurant Group, based in Danville, CA. “We’re certainly not the largest agency,” said Carter/Sartain senior partner Reginald Carter, “but the results we produce for our clients speak volumes.”

The Pear Restaurant Group approached Carter/Sartain after seeing the results the agency produced for a nearby financial services firm. “I asked my friend how her firm was able to get media attention from national publications like The Wall Street Journal and she referred us to Carter/Sartain,” said restaurant group co-owner Natalie Worth. “We look forward to a fruitful partnership.”

The family of restaurants consists of an eclectic mix of six individually-themed establishments in Danville, Blackhawk, Alamo,  and Napa, CA. The first of these, The Peasant and The Pear, first opened its doors in 2004. From their original location in San Ramon, CA, Natalie and her Chef husband Rodney needed to relocate to the larger Danville space in 2006 to accommodate the ever growing crowds, despite serving dinner only three nights of the week.

Later that year, The Peasant and the Pear went on to win Diablo Magazine’s “Best New Restaurant of 2006.” They opened four more restaurants over the next few years; The Peasant’s Courtyard and The Little Pear, both bistros, The Prickly Pear Cantina, a Mexican restaurant, and Ferrari’s Cucina Italiana which serves Italian fare. Their newest restaurant, The Pear Southern Bistro in Napa, features a fresh take on down home southern cooking.

Executive Chef Rodney Worth honed his craft while serving as chef at the popular San Francisco eatery, Bizou (now Coco 500). In opening his own line of restaurants, he wants to share his high energy, European cooking style with his customers.

By partnering with Carter/Sartain, The Pear Group’s executive team will be able to delegate the marketing duties so that they can focus on running their successful group of eateries. “We believe this will be an enormous time saver for us,” said Mr. Worth. “It’s also reassuring to know that an entire team is working on the marketing side of our business. They have the resources in place to get the job done so we don’t have to worry about it.”

Unlike most agencies, Carter/Sartain is focused on working exclusively with growing businesses and delivers the type of service usually only afforded to larger clients with much bigger budgets. The agency’s flexibility and scalability allows it to quickly adapt to client needs on an individual basis.

However, the hallmark of Carter/Sartain’s approach is their willingness to be accountable for client results. Rather than simply charging a flat fee for services, Carter/Sartain partners with its clients by tying the agency’s profit to the success of the client’s marketing campaign. “We only make money when the programs we create succeed for our clients,” said Mr. Carter. “It’s that simple.”

For more information contact Reginald Carter, Senior Partner, Carter/Sartain at (916) 563-7122, or email at [email protected].